Up: political-communication

Ideas

Turkey

ref_klemm2011


Soziale Semiotik
  • Representational Function: What’s in the image? What does it represent?
  • Interactional Function: How does it reach us? Direct eye contact? Looking from above?
  • Compositional Function: Perspective, color selection, vectors, focal point? How is the image structred?
Visual Framing

What story the images tell? How they direct the viewer?

  • Values, identities, relationships that are highlighted in the visual
  • Is there a distinction between “us” and “other”?
  • Does the visual depict conflict, peace, or hope?
Inszenierungsmuster

Consistent, recurring themes and clichés in self-representation.

  • “Am Rednerpult” (güç ve otorite)
  • “Mit Kindern/Familie” (empati, yumuşaklık)
  • “Sportlich unterwegs” (enerjik, genç, sağlıklı)
  • “Bad in der Menge” (halkın içinden, popüler) Personal branding of the politician.
Authentizitätsrhetorik
  • Home scenes without makeup (e.g. AOC’s stories)
  • Family time
  • Humor, emotions, showing personal vulnerabilities
  • Spontaneous, not formal images (e.g. drinking coffee or feeding her child)

Bildlinguistik

A picture is a tool that not only “shows” but also communicates.

  • Pragmatik — What meanings it carries?

  • Semantik — What functions it has in what contexts?

  • Rhetorik — What is the effect that is aimed?

  • Affective Power of The Image

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